Sean Famoso said "This launch is another example of the power and influence of Atlanta's youth in the industry and culture. On July 14, 2017, the label signed a distribution deal with Interscope Records, and launched a creative space studio in Atlanta called LVRN Studios. In 2016, they added two more artists, DRAM and 6lack, to their roster. The first artist under the label was a singer-songwriter, Raury. The agency specializes in talent management, creative direction and production, as well as marketing and strategic partnerships. Love Renaissance (LVRN) was founded in 2012 by rival party promoters Carlon Ramong, Justice Baiden, Junia Abaidoo, Sean Famoso McNichol and Tunde Balogun while students at Georgia State University.
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